Adam Werbach became the Sierra Club’s youngest president in 1996, at 23. Yet by 2004, he argued in a widely discussed speech that environmentalism had hit a wall because it focused on green issues rather than a larger goal: sustainability. His willingness to help Wal-Mart’s efforts to achieve it made him still more controversial among environmentalists. Werbach is now CEO of Saatchi & Saatchi S, a consultancy arm of the global advertising firm dedicated to sustainability solutions. This article is adapted from his new book, Strategy for Sustainability: A Business Manifesto. In an accompanying video interview, he explains the ideas that inspired it.
See the McKinsey article at When Sustainability Means More than "Green".

Google is mounting a blunt challenge to the dominance of Microsoft, whose Windows operating system runs about 95 percent of PCs. Google promises that its Chrome operating system, which will be available on computers in the second half of next year, will put an emphasis on speed, simplicity and security.
In Chrome, Hints of a Real Rival to Windows

White and Asian employees, regardless of pay, are far more likely to participate in 401(k) plans and to make bigger plan contributions than African-American and Hispanic employees, according to a new study.
Study Links Race, Ethnicity to 401(k) Participation

It turns out the media elite aren't so different from a lot of less affluent people: They think Twitter is a great communications tool, but can't figure out how the online messaging service is going to make money.
Top Media Execs Wonder How Twitter Will Make Money